She is a highly accomplished and results-driven professional with over 18 years of expertise in business development, team leadership, and growth strategies, particularly excelling in the dynamic realm of tech startups for over 14 years. She has a proven track record of steering organizations such as MYDAWA, Glovo, and OLX through exponential growth phases, cultivating high-performing teams, and consistently exceeding targets. She possesses a comprehensive understanding of the intricacies of the technology sector, with a keen ability to identify emerging market trends and capitalize on business opportunities. She is also a strategic thinker who combines innovative solutions with a data-driven approach to create sustainable and scalable business models. She has over 14 years of in-depth experience in navigating the challenges and complexities inherent in startup environments, demonstrating resilience and adaptability to achieve organizational objectives. As the Group COO at MYDAWA, she oversees all aspects of the company’s operations in Kenya and Uganda, as well as developing and implementing strategies to grow the business and drive profitability. She is also responsible for building and motivating a high-performing team. She is very passionate about solving African problems using technology and innovation, constantly challenging the status quo and identifying ways of creating value that can be monetized. She also has multiple certifications in innovation, coaching, and consumer psychology, which enable her to apply design thinking and behavioral economics principles to her work.