Market Entry Strategy to Scale up the Access of Life-Saving New-Born Medical Solutions in Ethiopia
A child born in Sub-Saharan Africa is ten times more likely to die in the first month than a child born in high income countries. There are several factors that contribute to new-born deaths like birth defects, babies being born pre-term, infections at birth, and lack of life saving technologies.
Ensuring adequate equipment for newborns is crucial to increasing their chances of survival. In Ethiopia, one of Africa’s largest countries, the newborn mortality rate remains high. To improve access to life-saving solutions, AHB conducted a market entry strategy for our partner, Hatch Technologies.
The study conducted gave our partners an overview of the newborn and neonate medical equipment market and size in Ethiopia, the regulatory environment, a competitor analysis and identified potential partners for Hatch Technologies.
Hatch Technologies is currently working with a local partner to distribute their life saving solution for newborns and neonates across Ethiopia.
About our Partner
Hatch Technologies is a non-profit organization which developed from Nest 360, an initiative committed to ensuring that every hospital in Africa can deliver lifesaving care for small and sick newborns. Hatch Technologies is involved in the installation of the equipment, training of staff and evaluation and maintenance of the equipment.
